Switzerland offers an attractive business environment, especially in the field of employment and recruitment. However, to get off to a successful start in this sector, you should pay attention to a few of its special aspects.
Key information in a nutshell
- Choose a legal form: The appropriate corporate structure such as sole proprietorship, limited liability company (LLC) or joint-stock company (JSC) is crucial for tax and legal framework conditions.
- Permits and regulations: Specific permits are required for the establishment of an employment agency or recruitment agency in Switzerland.
- Business model and market analysis: Business plan, market analysis and the establishment of a network are important in order to get ahead in a competitive market.
- Personnel and contracts: Clear regulations in contracts, as well as compliance with labour and social security regulations, are essential.
1. Legal form and establishment of a company
Whether in Zug or Zurich: When founding a company for employment or recuritment, the correct choice of legal form is essential. The most common forms are sole proprietorship, LLC or JSC. Each has different capital and liability requirements:
- Sole proprietorship: Ideal for smaller agencies that want to enter the market quickly with low start-up costs. This legal form offers simple start-up processes and low administrative hurdles. However, the holder is liable, with all their private assets, which increases the risk.
- LLC: A LLC requires a share capital of CHF 20,000, but offers the advantage of limiting liability to company assets. This structure is particularly suitable for entrepreneurs who want to protect their private assets. In addition, the LLC is perceived on the market as a solid and trustworthy form of business.
- JSC: The JSC is aimed rather at larger companies and requires a minimum capital of CHF 100,000. It offers the greatest separation between private and business assets, which means greater protection for shareholders. Due to its structure and flexibility, it is particularly suitable for companies which plan to expand.
2. Permits and legal requirements
To operate an employment agency or a recruitment agency in Zug or Zurich, you need special permits:
- Employment agency: For the placement of workers, you need an employment agency permit from SECO. It is mandatory to obtain this permit in order to act as an intermediary. In addition, you must prove that your company meets all legal requirements.
- Recruitment of temporary staff: In addition to the employment agency permit, a temporary recruitment permit is required, which you will also receive from SECO. This ensures that temporary workers are protected. Strict conditions apply to fair wages and working conditions.
- Social security contributions, employment contracts and wages: As a recruiter, you must ensure that social security contributions are paid correctly and that employment contracts are in accordance with the law. This includes fair wages and regular working hours. Regular inspections by authorities ensure compliance with these regulations.
3. Market analysis and business model
A solid business plan and a thorough market analysis are indispensable to a successful start-up. You should pay attention to the following aspects:
- Target groups: Which industries need temporary workers? Which specialists are often sought?
- Competition: Analyze existing agencies and their services. This allows you to stand out with specialized offers (e.g. IT specialists, nursing staff).
- Pricing model: Clear pricing structures for the placement and hiring of permanent and temporary workers are important in order to remain competitive.
4. Personnel and contract management
A smooth process in the employment agency requires clear and watertight contract regulations to secure all parties and to avoid misunderstandings.
- Employment contracts: A legally compliant employment contract is required for each employee placed. This should regulate working hours, wage payments and contributions to social insurance. It is important that all legal requirements are observed in order to prevent later problems (such as missing insurance benefits or unfair payroll). Clear regulations provide security to both employees and employers.
- Contracts with client companies: In addition, contracts with the companies of the personnel are indispensable. These contracts regulate the exact recruitment conditions, including working hours, costs and obligations of the company towards temporary workers. Legal disputes can be avoided through specific contracts, which create a clear delineation of responsibilities. This protects all parties involved and ensures a transparent process.
5. Networking and marketing
Another success factor is the establishment of a strong network. Network with companies to find new jobs and attract potential employees. Digital marketing, such as a well-optimized website and a social media presence, is just as important as classic channels such as trade fairs and job fairs.
- Build targeted partnerships: Cooperate with relevant companies and industry associations to position yourself as a reliable partner for employment agencies. This opens up new placement opportunities and strengthens your presence in the industry.
- Use social media strategically: Develop a social media strategy to reach both potential employees and companies. Platforms such as LinkedIn offer excellent opportunities to present yourself as an expert and to get in touch with decision-makers.
- Do content marketing: Publish relevant content on your website and blogs on a regular basis to show your expertise and organically increase your reach. Well-placed specialist articles and success stories strengthen your credibility and increase your visibility on search engines.
Summary
Whether in Zug or Zurich: the establishment of an employment agency or a recruitment agency in Switzerland requires careful planning and compliance with legal requirements. In addition to the correct legal form, obtaining permits and the management of employment contracts are especially important. With a clear strategy and a strong network, you can successfully establish yourself on this market.
